Melis Eryiğit Samir is a strategic communications leader who combines multi-industry experience across the digital transformation journey from Web2 to Web3 with a brand psychology perspective. She has shaped the communications strategies of global brands ranging from KuCoin to SAP, and from Siemens to Unilever. An Inc. Türkiye contributor and an active facilitator of corporate trainings and talks, Samir is currently pursuing doctoral research on how AI and Web3 influence consumer behavior and brand perception. Recognized in the “2024 Influential Women in Crypto” list, she is a communications professional who applies holistic communication approaches across more than 20 industries.