Melis Eryiğit Samir is a strategic communication leader who combines her multi-sector experience in the digital transformation process from Web2 to Web3 with a brand psychology perspective. She has influenced the communication strategies of global brands ranging from KuCoin and SAP to Siemens and Unilever. As a writer for Inc. türkiye and an organizer of corporate trainings and talks, Samir is pursuing her doctoral studies on the impact of artificial intelligence and Web3 on consumer behavior and brand perception. She is featured in the "2024 Influential Women in Crypto" list and is a communication professional who applies holistic communication approaches in more than 20 sectors.